Harness
the power
of culture

At Rebel, we deliver marketing strategies, campaigns, and experiences that make brands and fans come alive.

We were born out of fandom, with over a decade of experience serving and growing some of the biggest and most passionate fan bases on the planet across sports, entertainment, and gaming.

01

We inspire brands to think differently

Fostering new audiences and partnerships through unexpected connections discovered through our Cultural Fandom Insights process.

02

We fuse Cultural Insights and Captivating Storytelling

Delivering work that cuts through the noise.

03

WE PUT OUR CLIENTS AT THE HEART OF MODERN CULTURE​

Creating end-to-end campaigns that unite people and brands, strengthening communities and driving growth.

WHAT WE DO

STRATEGY

We develop and execute insight-led brand and campaign strategies based on fan desire, strategic positioning, and cultural relevance.

STORYTELLING

We turn strategy and insights into dynamic brand storytelling that fuels campaign engagement.

Cultural Connections

We identify connections, genres, and voices that help brands engage fans in new ways.

OUR WORK

  • SPORTS | GLOBAL

    REAL MADRID

    We helped Real Madrid grow and harness the power of their global social media audience, adding over 90M fans and generating a 12x increase in revenue over 3 years.

    REAL MADRID
  • SPORTS | UNITED STATES

    GOLDEN STATE WARRIORS

    We helped the Golden State Warriors increase digital revenue 300% by transforming the quality, format, and valuation of their branded content.

    GOLDEN STATE WARRIORS
  • GAMING | GLOBAL

    PLAYSTATION

    We helped PlayStation and Final Fantasy XVI reach a new audience by leveraging the voices of diverse global athletes to bring casual gamers into the franchise. The result was 39 pieces of content and over 30M impressions for a game that blew away forecast expectations.

    PLAYSTATION
  • GAMING | GLOBAL

    FORTNITE

    We helped Fortnite launch their global entry into football by delivering unexpected storytelling with Pelé that trended #9 globally on YouTube for 24 hours, delivering 15M+ views across all channels.

    FORTNITE
  • ENTERTAINMENT | GLOBAL

    NETFLIX

    We helped Netflix maximize the successful launch of the Pelé documentary by bringing together three generations of Brazilian football fans through an unexpected activation with Pelé, Neymar, and Vinicius Jr.

    NETFLIX
  • ENTERTAINMENT | UNITED STATES

    STARZ

    We helped Starz launch season 2 of BMF by creating a cross-cultural content piece with show star Lil’ Meech and NBA All-Star Zion Williamson. The piece exceeded expectations, prompting Starz to run a :30 edit as TV creative during the NBA’s Christmas Day games.

    STARZ
  • BRANDS | EUROPE

    NIKE x RAFA NADAL

    We helped RCD Mallorca launch their partnership with Nike by creating a content-led activation with Rafa Nadal that generated unprecedented numbers for the small La Liga Club – delivering 15M views and seven-figures in media value to the Club’s most important partner.

    NIKE x RAFA NADAL
  • BRANDS | GLOBAL

    PUMA

    We brought together PUMA x Rocket League, developing a groundbreaking partnership to launch PUMA’s top 4 European football club third jerseys as car decals in-game. We led the campaign with bespoke content posted across Club channels. The result was 24M product impressions generated for PUMA in just over one week.

    PUMA

Brands THAT TRUST US

Sports

GAMING

Entertainment

BRANDS

PRESS

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WORK WITH US

We’re ready to help you win.

Get in touch and we’ll draw up some plays together.