We transform sports organizations, brands, and athletes into modern media & entertainment businesses.

We are an integrated global sports & entertainment strategy and activation agency



We optimize the power of digital for the world’s biggest brands, sports properties, and athletes

We fuel end-to-end business transformation, growth, and revenue.



We are trusted by iconic global brands, and are fiercely dedicated to their success.



We develop and execute insight-led growth strategies through content, innovative partnerships, and activations that grow brands, engage fans, and drive commercial opportunities

Client Examples

NY Knicks / AS Roma / Boston Celtics / Golden State Warriors / Real Madrid / Chicago Bulls / Juventus


We develop custom activation campaigns that seamlessly integrate brands with sports properties and athletes, delivering measurable results
Client Examples

Netflix / Fortnite / Rocket League / Nike x RCD Mallorca / Milwaukee Bucks


We’ve produced award-winning short, mid, and long form storytelling for some of the most iconic brands in sports & entertainment
Client Examples
Wimbledon / Real Madrid / Pelé / Rocket League

Our Work

Rafa Nadal x NIke

Partnership Activation

Making a kit launch a cultural moment

RCD Mallorca wanted to create a kit launch campaign that would transcend football, and align with the global brand appeal of Nike.

Measurable Results

Digital Media value across RCD Mallorca and third party channels (433, Tennis Channel, etc.)

Organic views across all content during the week-long strategic launch campaign

#2 Most Engaged Club in La Liga*
The month of the launch campaign, trailing only FC Barcelona in avg. engagement per post
*courtesy of Blinkfire Analytics


Digital Transformation

Transforming the world’s biggest football club into a digital leader

Immersive 3+ year engagement evolving the Club’s digital business and global audience with a core focus on increasing both global and regional market value.

Measurable Results

First brand to reach this Facebook milestone, and winner of the Digital Clasico (Real Madrid v. FC Barcelona)

Industry-first match day social media content sponsorship

12x Revenue Increase
Total increase in direct social media revenue over three seasons



Launching the world’s biggest sport in the world’s biggest game

Epic Games wanted to make a statement launching Fortnite x Football, setting a gold standard for competition and crafting a narrative that would seamlessly connect Fortnite gamers with global football fans.

Measurable Results

Digital media value delivered across Fortnite, Pele, and Athlete social channels

Organic video views across Fortnite, Pele, and Athlete channels in just over 48 hours

#12 Video on YouTube
Our custom Pele x Fortnite launch video was the #12 trending global video on YouTube for 48 hours


Documentary Launch Campaign

Creating a cultural moment to launch a sports documentary

Netflix wanted to create a breakthrough content piece that would resonate with multiple generations of football fans

Measurable Results

Views across Neymar, Netflix, and athlete channels

Average view increase for participating athlete IGTV content

Total organic digital media value delivered across social media channels

Turner Sports x NHL

Rights Submission Strategy & Analysis

Using a fresh approach to craft a broadcast rights bid

Turner Sports wanted a digital-led perspective on how to develop a compelling bid for NHL broadcast rights.

Measurable Results

“Rebel Ventures was able to distill our advantages into a roadmap that our executive team used to craft the best possible NHL rights bid. We wouldn’t have secured the NHL rights without their help.”

–Pete Scott, VP of Emerging Media, Warner Media

Secured NHL Rights
Through a competitive bidding process, Turner Sports secured broadcasting rights for NHL games over the next 7 years.



Connecting the world’s greatest football legend with the next generation of fans

Multi-year project to preserve Pele’s legacy and increase his brand value, building connections with the next generation of fans through optimized social media content and ground-breaking partnerships.

Measurable Results

Organic audience growth in one calendar year across all social channels

Award Winning

Organic digital media value generated across Pele’s social channels for his 10 day digital-only 80th birthday celebration



Leveraging a global event to reach and grow audience

The Kansas City Chiefs wanted to take advantage of the global spotlight of the Super Bowl to build a meaningful connection with a broader global audience.

Measurable Results

More tags/shares than Chiefs other Super Bowl week content

More views than average of all content on Chiefs’ channels

Global Impact
Fan engagement across 41 countries on 6 continents

Fortnite x Euros

Global Event Activation

Content led storytelling around a major sporting event

Epic Games wanted to create a connection between Fortnite x the Euros by partnering with two iconic footballers.

Measurable Results

Digital media value delivered across Fortnite and athlete social media channels

video views across 19 unique pieces of content

#1 Most Watched*
Hero video asset was the #1 most viewed video on Harry Kane and Marco Reus IG in 2021

*at the time of posting



Creating an award-winning fan focused digital content series

Wimbledon wanted to build premium contemporary storytelling to support their strategic digital business objectives, and celebrate their global fan community.

Measurable Results

Views across Facebook Watch in the first 48 hours of posting each video

Award Winning

Positive sentiment




“The Warriors enlisted digital strategy agency Rebel Ventures to look at how the marketplace was buying and valuing certain content. The goal was to change the team’s business and content model. The results have been dramatic. Overall team sponsorship revenue has increased 25% annually in recent years, but digital sponsorship revenue is up 300% this season.”

“In a rare glimpse into the tournament’s history, Rebel Ventures, a sports digital strategy and tech venture firm, brought together photographers to let fans experience Wimbledon like never before in celebration of the tournament’s 150th year anniversary.”

Kicking off the second day of SportsPro Live in a wide-ranging discussion covering everything from his ownership of Salford City to 90s British culture, the former England international said athletes need to think independently and take ownership of their content.

“We should encourage free speech, contentious speech to an extent,” he said. “The most interesting interviews that you’ll ever hear are by athletes who have got a personality and a character that make you think something different, that you don’t always agree with.”

“The team is currently fighting on the pitch through La Liga and the Champions League, but despite individual wins or losses, the club is playing the long game when it comes to worldwide fan domination. Over the last year, the club has brought on digital strategy agency Rebel Ventures…and forged close ties with the likes of Facebook, Snapchat, Twitter, and others to put itself at the cutting edge of these platforms.”

“Introducing Pelé to millions of young gamers on their terms provides an entirely new platform to grow his legacy,” says Craig Howe, CEO of Rebel Ventures, “We’re excited to see Pelé seamlessly integrated into the Fortnite universe, and continue to build on his incredible life and football journey.”

“The shift was put into motion roughly eighteen months ago with guidance from Rebel Ventures, a firm specializing in sports franchises and leagues, and the modifications continue through this date.”


We’re ready to help you and your team win. Get in touch and we’ll draw up some plays together.