At Rebel, we deliver marketing strategies, campaigns, and experiences that make brands and fans come alive.
We were born out of fandom, with over a decade of experience serving and growing some of the biggest and most passionate fan bases on the planet across sports, entertainment, and gaming.
We inspire brands to think differently
Fostering new audiences and partnerships through unexpected connections discovered through our Cultural Fandom Insights process.
We fuse Cultural Insights and Captivating Storytelling
Delivering work that cuts through the noise.
WE PUT OUR CLIENTS AT THE HEART OF MODERN CULTURE
Creating end-to-end campaigns that unite people and brands, strengthening communities and driving growth.
WHAT WE DO
SPORTS | GLOBAL
We helped Real Madrid grow and harness the power of their global social media audience, adding over 90M fans and generating a 12x increase in revenue over 3 years.
SPORTS | UNITED STATES
GOLDEN STATE WARRIORS
We helped the Golden State Warriors increase digital revenue 300% by transforming the quality, format, and valuation of their branded content.
GAMING | GLOBAL
We helped PlayStation and Final Fantasy XVI reach a new audience by leveraging the voices of diverse global athletes to bring casual gamers into the franchise. The result was 39 pieces of content and over 30M impressions for a game that blew away forecast expectations.
GAMING | GLOBAL
We helped Fortnite launch their global entry into football by delivering unexpected storytelling with Pelé that trended #9 globally on YouTube for 24 hours, delivering 15M+ views across all channels.
ENTERTAINMENT | GLOBAL
We helped Netflix maximize the successful launch of the Pelé documentary by bringing together three generations of Brazilian football fans through an unexpected activation with Pelé, Neymar, and Vinicius Jr.
ENTERTAINMENT | UNITED STATES
We helped Starz launch season 2 of BMF by creating a cross-cultural content piece with show star Lil’ Meech and NBA All-Star Zion Williamson. The piece exceeded expectations, prompting Starz to run a :30 edit as TV creative during the NBA’s Christmas Day games.
BRANDS | EUROPE
NIKE x RAFA NADAL
We helped RCD Mallorca launch their partnership with Nike by creating a content-led activation with Rafa Nadal that generated unprecedented numbers for the small La Liga Club – delivering 15M views and seven-figures in media value to the Club’s most important partner.
BRANDS | GLOBAL
We brought together PUMA x Rocket League, developing a groundbreaking partnership to launch PUMA’s top 4 European football club third jerseys as car decals in-game. We led the campaign with bespoke content posted across Club channels. The result was 24M product impressions generated for PUMA in just over one week.
Brands THAT TRUST US
New Digital Strategy For Golden State Warriors Pushes Revenue Up 300%
This Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm for Its 150th Anniversary
Why Rocket League is bringing brands like Puma in-game
Inside Real Madrid’s Game Plan For Digital Domination
Fortnite Kicks Off Its Largest Sports Partnership with 23 Global Soccer Clubs
WORK WITH US
We’re ready to help you win.
Get in touch and we’ll draw up some plays together.