Rebel Ventures: Global strategy and activation agency - Rebel Ventures: Global strategy and activation agency

Harness
the power
of culture

At Rebel, we deliver marketing strategies, campaigns, and experiences that make brands and fans come alive.

We were born out of fandom, with over a decade of experience serving and growing some of the biggest and most passionate fan bases on the planet across sports, entertainment, and gaming.

01 We inspire brands to think differently

Fostering new audiences and partnerships through unexpected connections discovered through our Cultural Fandom Insights process.

02 We fuse Cultural Insights and Captivating Storytelling

Delivering work that cuts through the noise.

03 WE PUT OUR CLIENTS AT THE HEART OF MODERN CULTURE

Creating end-to-end campaigns that unite people and brands, strengthening communities and driving growth.

WHAT WE DO

STRATEGY

We develop and execute insight-led brand and campaign strategies based on fan desire, strategic positioning, and cultural relevance.

STORYTELLING

We turn strategy and insights into dynamic brand storytelling that fuels campaign engagement.

Cultural Connections

We identify connections, genres, and voices that help brands engage fans in new ways.

OUR WORK

SPORTS | GLOBAL
REAL MADRID
We helped Real Madrid grow and harness the power of their global social media audience, adding over 90M fans and generating a 12x increase in revenue over 3 years.
SPORTS | UNITED STATES
GOLDEN STATE WARRIORS
We helped the Golden State Warriors increase digital revenue 300% by transforming the quality, format, and valuation of their branded content.

GAMING | GLOBAL
PLAYSTATION
We helped PlayStation and Final Fantasy XVI reach a new audience by leveraging the voices of diverse global athletes to bring casual gamers into the franchise. The result was 39 pieces of content and over 30M impressions for a game that blew away forecast expectations.
GAMING | GLOBAL
FORTNITE
We helped Fortnite launch their global entry into football by delivering unexpected storytelling with Pelé that trended #9 globally on YouTube for 24 hours, delivering 15M+ views across all channels.

ENTERTAINMENT | GLOBAL
NETFLIX
We helped Netflix maximize the successful launch of the Pelé documentary by bringing together three generations of Brazilian football fans through an unexpected activation with Pelé, Neymar, and Vinicius Jr.
ENTERTAINMENT | UNITED STATES
STARZ
We helped Starz launch season 2 of BMF by creating a cross-cultural content piece with show star Lil’ Meech and NBA All-Star Zion Williamson. The piece exceeded expectations, prompting Starz to run a :30 edit as TV creative during the NBA’s Christmas Day games.

BRANDS | EUROPE
NIKE x RAFA NADAL
We helped RCD Mallorca launch their partnership with Nike by creating a content-led activation with Rafa Nadal that generated unprecedented numbers for the small La Liga Club – delivering 15M views and seven-figures in media value to the Club’s most important partner.
BRANDS | GLOBAL
PUMA
We brought together PUMA x Rocket League, developing a groundbreaking partnership to launch PUMA’s top 4 European football club third jerseys as car decals in-game. We led the campaign with bespoke content posted across Club channels. The result was 24M product impressions generated for PUMA in just over one week.