We transform sports organizations, brands, and athletes into modern media & entertainment businesses.
We are a global sports strategy and activation agency
We optimize the power of digital for the world’s biggest brands, sports properties, and athletes
We provide value by fueling business transformation, growth, and revenue
We are fiercely dedicated to the success of our clients and partners
DIGITAL MEDIA TRANSFORMATION
ENHANCED DIGITAL MONETIZATION
ELEVATED CONTENT & GROWTH Strategy
Transforming the world’s biggest football club into a digital leader.
Immersive 3+ year engagement evolving the Club’s digital business and global audience with a core focus on increasing both global and regional market value.
First brand to reach this Facebook milestone, and winner of the Digital Clasico (Real Madrid v. FC Barcelona)
Industry-first match day social media content sponsorship
12x Revenue Increase
Total increase in direct social media revenue over three seasons
FootbalL & FORTNITE
Launching the world’s biggest sport in the world’s biggest game
Epic Games wanted to make a statement launching Fortnite x Football, setting a gold standard for competition and crafting a narrative that would seamlessly connect Fortnite gamers with global football fans.
Digital media value delivered across Fortnite, Pele, and Athlete social channels
Organic video views across Fortnite, Pele, and Athlete channels in just over 48 hours
#12 Video on YouTube
Our custom Pele x Fortnite launch video was the #12 trending global video on YouTube for 48 hours
"PURSUITS" CONTENT SERIES
Creating an award-winning fan focused digital content series
Wimbledon wanted to build premium contemporary storytelling to support their strategic digital business objectives, and celebrate their global fan community.
Views across Facebook Watch in the first 48 hours of posting each video
Connecting the world’s greatest football legend with the next generation of fans
Multi-year project to preserve Pele’s legacy and increase his brand value, building connections with the next generation of fans through optimized social media content and ground-breaking partnerships.
Organic audience growth in one calendar year across all social channels
Gen Z Relevance
Partnered with Fortnite and Rocket League to introduce Pelé to the next generation of fans
Organic digital media value generated across Pele’s social channels for his 10 day digital-only 80th birthday celebration
KC CHIEFS SUPER BOWL
Leveraging a global event to reach and grow audience
The Kansas City Chiefs wanted to take advantage of the global spotlight of the Super Bowl to build a meaningful connection with a broader global audience.
More tags/shares than Chiefs other Super Bowl week content
More views than average of all content on Chiefs’ channels
Fan engagement across 41 countries on 6 continents
“The Warriors enlisted digital strategy agency Rebel Ventures to look at how the marketplace was buying and valuing certain content. The goal was to change the team’s business and content model. The results have been dramatic. Overall team sponsorship revenue has increased 25% annually in recent years, but digital sponsorship revenue is up 300% this season.”
Kicking off the second day of SportsPro Live in a wide-ranging discussion covering everything from his ownership of Salford City to 90s British culture, the former England international said athletes need to think independently and take ownership of their content.
“We should encourage free speech, contentious speech to an extent,” he said. “The most interesting interviews that you’ll ever hear are by athletes who have got a personality and a character that make you think something different, that you don’t always agree with.”
“Introducing Pelé to millions of young gamers on their terms provides an entirely new platform to grow his legacy,” says Craig Howe, CEO of Rebel Ventures, “We’re excited to see Pelé seamlessly integrated into the Fortnite universe, and continue to build on his incredible life and football journey.”
Rebel founder and digital industry veteran involved in key strategic planning and top agency initiatives. Serial digital entrepreneur with stints at NFL, Real Madrid, and SnappyTV (now part of Twitter).
Founder & CEO
Early partner and EVP of Marketing & Strategy at Refinery29 for 8+ years. Works at high level with Rebel clients to map their digital strategy and advise on digital media transformation.
Chief Strategy Officer
Paid and organic digital media expert with 10+ years of experience across top consumer brands like Levi's and Nissan. Drives client media and valuation strategies to maximize revenue and results.
CO-FOUNDER AND STRATEGIC ADVIsOR
Former Head of Creative Strategy at BuzzFeed and Director of Branded Content at The Players’ Tribune. Will help architect, package, and produce all creative activations. Expert in general best practices on content and innovation.
VP, CREATIVE AND BRAND PARTNERSHIPS
+20 years of Business development and entrepreneurship experience in the video game industry leading studio operations and sales for some of Sweden’s top game development studios including: Stillfront, Starbreeze Studios, and more.
HEAD OF NEW BUSINESS, EUROPE
Media Liaison at Wimbledon and Digital Marketing at Bayern Munich U.S. Graduate of Columbia’s Sports Management program, specialising in content analysis and digital media strategy.
RESEARCH & STRATEGY ANALYST
Two decades of experience leading entertainment legal and business affairs for some of the top TV networks and properties in history including BBC, Dancing with the Stars, Paramount television, and more.
Head of Legal & Business Affairs
We’re ready to help you and your team win. Get in touch and we’ll draw up some plays together.