We transform sports organizations, brands, and athletes into modern media & entertainment businesses.
We are an integrated global sports & entertainment strategy and activation agency
We optimize the power of digital for the world’s biggest brands, sports properties, and athletes
We fuel end-to-end business transformation, growth, and revenue.
We are trusted by iconic global brands, and are fiercely dedicated to their success.
We develop and execute insight-led growth strategies through content, innovative partnerships, and activations that grow brands, engage fans, and drive commercial opportunities
NY Knicks / AS Roma / Boston Celtics / Golden State Warriors / Real Madrid / Chicago Bulls / Juventus
Netflix / Fortnite / Rocket League / Nike x RCD Mallorca / Milwaukee Bucks
PREMIUM CONTENT DEVELOPMENT
Rafa Nadal x NIke
Making a kit launch a cultural moment
RCD Mallorca wanted to create a kit launch campaign that would transcend football, and align with the global brand appeal of Nike.
Digital Media value across RCD Mallorca and third party channels (433, Tennis Channel, etc.)
Organic views across all content during the week-long strategic launch campaign
#2 Most Engaged Club in La Liga*
The month of the launch campaign, trailing only FC Barcelona in avg. engagement per post
*courtesy of Blinkfire Analytics
Transforming the world’s biggest football club into a digital leader
Immersive 3+ year engagement evolving the Club’s digital business and global audience with a core focus on increasing both global and regional market value.
First brand to reach this Facebook milestone, and winner of the Digital Clasico (Real Madrid v. FC Barcelona)
Industry-first match day social media content sponsorship
12x Revenue Increase
Total increase in direct social media revenue over three seasons
FootbalL x FORTNITE
Launching the world’s biggest sport in the world’s biggest game
Epic Games wanted to make a statement launching Fortnite x Football, setting a gold standard for competition and crafting a narrative that would seamlessly connect Fortnite gamers with global football fans.
Digital media value delivered across Fortnite, Pele, and Athlete social channels
Organic video views across Fortnite, Pele, and Athlete channels in just over 48 hours
#12 Video on YouTube
Our custom Pele x Fortnite launch video was the #12 trending global video on YouTube for 48 hours
Documentary Launch Campaign
Creating a cultural moment to launch a sports documentary
Netflix wanted to create a breakthrough content piece that would resonate with multiple generations of football fans
Views across Neymar, Netflix, and athlete channels
Average view increase for participating athlete IGTV content
Total organic digital media value delivered across social media channels
Turner Sports x NHL
Rights Submission Strategy & Analysis
Using a fresh approach to craft a broadcast rights bid
Turner Sports wanted a digital-led perspective on how to develop a compelling bid for NHL broadcast rights.
“Rebel Ventures was able to distill our advantages into a roadmap that our executive team used to craft the best possible NHL rights bid. We wouldn’t have secured the NHL rights without their help.”
–Pete Scott, VP of Emerging Media, Warner Media
Secured NHL Rights
Through a competitive bidding process, Turner Sports secured broadcasting rights for NHL games over the next 7 years.
Connecting the world’s greatest football legend with the next generation of fans
Multi-year project to preserve Pele’s legacy and increase his brand value, building connections with the next generation of fans through optimized social media content and ground-breaking partnerships.
Organic audience growth in one calendar year across all social channels
Organic digital media value generated across Pele’s social channels for his 10 day digital-only 80th birthday celebration
KC CHIEFS SUPER BOWL
Leveraging a global event to reach and grow audience
The Kansas City Chiefs wanted to take advantage of the global spotlight of the Super Bowl to build a meaningful connection with a broader global audience.
More tags/shares than Chiefs other Super Bowl week content
More views than average of all content on Chiefs’ channels
Fan engagement across 41 countries on 6 continents
Fortnite x Euros
Global Event Activation
Content led storytelling around a major sporting event
Epic Games wanted to create a connection between Fortnite x the Euros by partnering with two iconic footballers.
Digital media value delivered across Fortnite and athlete social media channels
video views across 19 unique pieces of content
#1 Most Watched*
Hero video asset was the #1 most viewed video on Harry Kane and Marco Reus IG in 2021
*at the time of posting
"PURSUITS" CONTENT SERIES
Creating an award-winning fan focused digital content series
Wimbledon wanted to build premium contemporary storytelling to support their strategic digital business objectives, and celebrate their global fan community.
Views across Facebook Watch in the first 48 hours of posting each video
“The Warriors enlisted digital strategy agency Rebel Ventures to look at how the marketplace was buying and valuing certain content. The goal was to change the team’s business and content model. The results have been dramatic. Overall team sponsorship revenue has increased 25% annually in recent years, but digital sponsorship revenue is up 300% this season.”
Kicking off the second day of SportsPro Live in a wide-ranging discussion covering everything from his ownership of Salford City to 90s British culture, the former England international said athletes need to think independently and take ownership of their content.
“We should encourage free speech, contentious speech to an extent,” he said. “The most interesting interviews that you’ll ever hear are by athletes who have got a personality and a character that make you think something different, that you don’t always agree with.”
“Introducing Pelé to millions of young gamers on their terms provides an entirely new platform to grow his legacy,” says Craig Howe, CEO of Rebel Ventures, “We’re excited to see Pelé seamlessly integrated into the Fortnite universe, and continue to build on his incredible life and football journey.”
Rebel founder and digital industry veteran involved in key strategic planning and top agency initiatives. Serial digital entrepreneur with stints at NFL, Real Madrid, and SnappyTV (now part of Twitter).
Founder & CEO
Paid and organic digital media expert with 10+ years of experience across top consumer brands like Levi's and Nissan. Drives client media and valuation strategies to maximize revenue and results.
CO-FOUNDER AND STRATEGIC ADVIsOR
Early partner and EVP of Marketing & Strategy at Refinery29 for 8+ years. Works at high level with Rebel clients to map their digital strategy and advise on digital media transformation.
Chief Strategy Officer
Two decades of experience leading entertainment legal and business affairs for some of the top TV networks and properties in history including BBC, Dancing with the Stars, Paramount television, and more.
Head of Legal & Business Affairs
Andrew has been at the leading edge of sports media innovation for nearly a decade, driving the integration of digital technology and fan experiences. At Greenfly, he manages relationships with key customers along with strategic partnerships. He joined Greenfly from Major League Baseball Advanced Media, where he started and led the growth of MLB’s social media strategy, execution, integrations and strategic relationships. Andrew was recognized by Cynopsis as the Best Digital Executive in Sports in 2020.
Strategic Advisor / Board Member
+20 years of Business development and entrepreneurship experience in the video game industry leading studio operations and sales for some of Sweden’s top game development studios including: Stillfront, Starbreeze Studios, and more.
Consulting Client Development Lead, Europe
Former Team USA athlete and professional figure skater specializing in digital content marketing and strategy. Drives effective project management results for clients through planning, communication and coordination.
Former Head of Creative Strategy at BuzzFeed and Director of Branded Content at The Players’ Tribune. Will help architect, package, and produce all creative activations. Expert in general best practices on content and innovation.
VP, CREATIVE AND BRAND PARTNERSHIPS
Former Head of Digital Marketing for Real Madrid from 2011 until 2019 and CRO for FC Bordeaux from 2019 to 2021. Will oversee global partnerships and bring digital and revenue expertise to sports organizations across EMEA and LATAM.
Rafa De Los Santos
Consulting VP of EMEA & LATAM
A UNC & Wake Forest graduate who competed in swimming for nearly 20 years now specializes in sports broadcasting, audio production & content creation. Will help Rebel clients ideate and execute creative activations.
Media Liaison at Wimbledon and Digital Marketing at Bayern Munich U.S. Graduate of Columbia’s Sports Management program, specialising in content analysis and digital media strategy.
RESEARCH & STRATEGY ANALYST
Built and led Strategic Insights and Analytics teams to drive fan engagement and growth for Real Madrid FC and NFL International. Will help Rebel clients marry audience insights, actionable strategies and impactful activation.
VP, Strategy and Growth
Sport Management Undergraduate from Loughborough University with an international marketing background. Works with the Rebel Strategy team on global projects, research, and insights.
Consulting Associate, Strategy
We’re ready to help you and your team win. Get in touch and we’ll draw up some plays together.