We transform sports organizations, brands, and athletes into modern media & entertainment businesses.

We are a global sports strategy and activation agency

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We optimize the power of digital for the world’s biggest brands, sports properties, and athletes

We provide value by fueling business transformation, growth, and revenue

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We are fiercely dedicated to the success of our clients and partners

Services

DIGITAL MEDIA TRANSFORMATION

We deliver customized solutions based on core business objectives and desired outcomes. We have the expertise and experience to help our clients transform their business.

ENHANCED DIGITAL MONETIZATION

Our DNA is digital media. We help our clients achieve business results through brand partnerships, brand integration, e-commerce, merchandise, subscription offerings, digital rights management and paid media amplification.

ELEVATED CONTENT & GROWTH Strategy

We develop sound and executable modern media growth strategies driven by content, innovative partnerships, and activations that reach both core fans and growth audiences.

Our Work

ReAL MADRiD

Digital Transformation

Transforming the world’s biggest football club into a digital leader.

Immersive 3+ year engagement evolving the Club’s digital business and global audience with a core focus on increasing both global and regional market value.

Measurable Results

100M Likes
First brand to reach this Facebook milestone, and winner of the Digital Clasico (Real Madrid v. FC Barcelona)

€15M
Industry-first match day social media content sponsorship

12x Revenue Increase
Total increase in direct social media revenue over three seasons

FootbalL & FORTNITE

GLOBAL ACTIVATION

Launching the world’s biggest sport in the world’s biggest game

Epic Games wanted to make a statement launching Fortnite x Football, setting a gold standard for competition and crafting a narrative that would seamlessly connect Fortnite gamers with global football fans.

Measurable Results

$1M+ 
Digital media value delivered across Fortnite, Pele, and Athlete social channels

7.5M 
Organic video views across Fortnite, Pele, and Athlete channels in just over 48 hours

#12 Video on YouTube
Our custom Pele x Fortnite launch video was the #12 trending global video on YouTube for 48 hours

WIMBLEDON

"PURSUITS" CONTENT SERIES​

Creating an award-winning fan focused digital content series

Wimbledon wanted to build premium contemporary storytelling to support their strategic digital business objectives, and celebrate their global fan community.

Measurable Results

250K+
Views across Facebook Watch in the first 48 hours of posting each video

Award Winning

91% 
Positive sentiment

 

Pelé

DIGITAL TRANSFORMATION

Connecting the world’s greatest football legend with the next generation of fans

Multi-year project to preserve Pele’s legacy and increase his brand value, building connections with the next generation of fans through optimized social media content and ground-breaking partnerships.

Measurable Results

+40%
Organic audience growth in one calendar year across all social channels

Gen Z Relevance
Partnered with Fortnite and Rocket League to introduce Pelé to the next generation of fans

$2M+
Organic digital media value generated across Pele’s social channels for his 10 day digital-only 80th birthday celebration

KC CHIEFS SUPER BOWL

GLOBAL CAMPAIGN​

Leveraging a global event to reach and grow audience

The Kansas City Chiefs wanted to take advantage of the global spotlight of the Super Bowl to build a meaningful connection with a broader global audience.

Measurable Results

9.7x
More tags/shares than Chiefs other Super Bowl week content

200%
More views than average of all content on Chiefs’ channels

Global Impact
Fan engagement across 41 countries on 6 continents

Clients

PRESS

New Digital Strategy For Golden State Warriors Pushes Revenue Up 300%

“The Warriors enlisted digital strategy agency Rebel Ventures to look at how the marketplace was buying and valuing certain content. The goal was to change the team’s business and content model. The results have been dramatic. Overall team sponsorship revenue has increased 25% annually in recent years, but digital sponsorship revenue is up 300% this season.”

This Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm

“In a rare glimpse into the tournament’s history, Rebel Ventures, a sports digital strategy and tech venture firm, brought together photographers to let fans experience Wimbledon like never before in celebration of the tournament’s 150th year anniversary.”

SportsPro Live 2020: A Conversation with Gary Neville and Craig Howe

Kicking off the second day of SportsPro Live in a wide-ranging discussion covering everything from his ownership of Salford City to 90s British culture, the former England international said athletes need to think independently and take ownership of their content.

“We should encourage free speech, contentious speech to an extent,” he said. “The most interesting interviews that you’ll ever hear are by athletes who have got a personality and a character that make you think something different, that you don’t always agree with.”

Inside Real Madrid’s Game Plan For Digital Domination

“The team is currently fighting on the pitch through La Liga and the Champions League, but despite individual wins or losses, the club is playing the long game when it comes to worldwide fan domination. Over the last year, the club has brought on digital strategy agency Rebel Ventures…and forged close ties with the likes of Facebook, Snapchat, Twitter, and others to put itself at the cutting edge of these platforms.”

Fortnite Kicks Off Its Largest Sports Partnership with 23 Global Soccer Clubs

“Introducing Pelé to millions of young gamers on their terms provides an entirely new platform to grow his legacy,” says Craig Howe, CEO of Rebel Ventures, “We’re excited to see Pelé seamlessly integrated into the Fortnite universe, and continue to build on his incredible life and football journey.”

Why The Miami Heat Organization Was Completely Overhauled To Focus On Content & Data

“The shift was put into motion roughly eighteen months ago with guidance from Rebel Ventures, a firm specializing in sports franchises and leagues, and the modifications continue through this date.”

THE REBELS

Rebel founder and digital industry veteran involved in key strategic planning and top agency initiatives. Serial digital entrepreneur with stints at NFL, Real Madrid, and SnappyTV (now part of Twitter).

Craig Howe

Founder & CEO

Early partner and EVP of Marketing & Strategy at Refinery29 for 8+ years.  Works at high level with Rebel clients to map their digital strategy and advise on digital media transformation.

Patrick Yee

Chief Strategy Officer

Paid and organic digital media expert with 10+ years of experience across top consumer brands like Levi's and Nissan. Drives client media and valuation strategies to maximize revenue and results.

Diana KLOCHKOVA

CO-FOUNDER AND STRATEGIC ADVIsOR

Former Head of Creative Strategy at BuzzFeed and Director of Branded Content at The Players’ Tribune. Will help architect, package, and produce all creative activations.  Expert in general best practices on content and innovation.

Joe Puglisi

VP, CREATIVE AND BRAND PARTNERSHIPS​

+20 years of Business development and entrepreneurship experience in the video game industry leading studio operations and sales for some of Sweden’s top game development studios including: Stillfront, Starbreeze Studios, and more.

Nicklas Dunham

HEAD OF NEW BUSINESS, EUROPE​

Media Liaison at Wimbledon and Digital Marketing at Bayern Munich U.S. Graduate of Columbia’s Sports Management program, specialising in content analysis and digital media strategy.

TOM Mackay

RESEARCH & STRATEGY ANALYST

Two decades of experience leading entertainment legal and business affairs for some of the top TV networks and properties in history including BBC,  Dancing with the Stars, Paramount television, and more.

Liz FLYNN

Head of Legal & Business Affairs

CONTACT

We’re ready to help you and your team win. Get in touch and we’ll draw up some plays together.

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